Day-to-Day Bull 7/31/08

Deceptive Shrinkage

It’s hard to believe that I’ve been blogging for almost a month without any discussion of my favorite food, ice cream! Of all my food obsessions, ice cream is one of life’s true pleasures. All ice cream is good, some ice cream is excellent, and there are ice creams that realize greatness!

Give me a superior coffee chip based ice cream (e.g. Edy’s Cappuccino Chip) or mint chocolate chip (Breyers Mint Chip) and I’m in heaven. (Note: I’ll do a broader review of favorite ice cream brands and flavors in a coming article).

Our family consumes prolific quantities of ice cream, at least 2-3 half gallons per week.
Ooops, almost forgot that the half gallon, 64 oz container, no longer seems to be available, it’s the 1.75 quart (56 oz) container. Wait, Dreyers (Edy’s) and Unilever (Breyers) are now at 1.5 quarts (48 oz) containers.

And I thought there was a natural ice cream eating progression from the pint to the quart (2 pints), to the half gallon (2 quarts)…

Of course the look and shape of the packaging is the same, guess we won’t notice.

Don’t these companies have the cojones to raise their prices without this nonsense? Instead they’ve no doubt spent huge sums of money redoing their packaging and playing with themselves through couponing, slotting allowances and the like. Want to bet that at the end of the day all of this won’t put any money in their shareholder’s pockets!

George Costanza must be yelling somewhere!